The Making of Behavioral Economics

"Misbehaving. The Making of Behavioral Economics" by Richard H. Thaler. Penguin 2016

Книгата е в отлично състояние / The book is in excellent condition.

In Misbehaving: The Making of Behavioral Economics, Nobel laureate Richard H. Thaler takes readers on a fascinating journey through the evolution of behavioral economics—a field that challenges traditional economic theories by incorporating insights from psychology. Thaler, one of the pioneers of this discipline, shares his firsthand experiences of questioning the assumption that humans always act rationally, a cornerstone of classical economics.

With wit and engaging storytelling, he recounts key experiments, debates, and discoveries that reshaped economic thinking, from understanding why people overvalue what they own to why they struggle with self-control and decision-making. Through real-world examples and anecdotes, Thaler demonstrates how behavioral economics applies to everything from finance and business to public policy and everyday life.

Misbehaving is not just a history of a revolutionary field—it’s an insightful, humorous, and accessible exploration of why people make irrational choices and how acknowledging these tendencies can lead to better policies, smarter business strategies, and improved personal decisions.

меки корици

xiv + 415 стр.

Формат 20 х 13 см